What is working in Meta and Google ads right now, from accounts run every week.https://www.stephenellul.co/https://www.stephenellul.co/insights/google-ads-offline-conversion-7-day-window-malta-2026/https://www.stephenellul.co/insights/google-ads-offline-conversion-7-day-window-malta-2026/Google Ads quietly documented a seven-day gate on offline conversion uploads. Late uploads still appear in standard reports but never reach data-driven attribution or Smart Bidding. Here is what it means for Malta advertisers and how to fix it.Tue, 08 Sep 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-customer-lifecycle-optimization-malta/https://www.stephenellul.co/insights/google-ads-customer-lifecycle-optimization-malta/Google Ads now lets Smart Bidding value new, lapsed and loyal customers differently. Here is what Customer Lifecycle Optimization means for Malta advertisers in 2026, how to set it up, and where it breaks.Fri, 04 Sep 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ad-sequencing-malta-2026/https://www.stephenellul.co/insights/meta-ad-sequencing-malta-2026/Meta has opened ad sequencing to auction campaigns, letting Maltese advertisers control the exact order their ads are seen without a reservation buy. Here is how it works, the setup requirements, and when it is worth the higher CPM.Thu, 03 Sep 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-exclusion-only-audiences-malta-2026/https://www.stephenellul.co/insights/meta-exclusion-only-audiences-malta-2026/Meta launched exclusion-only custom audiences in August 2026. Here is how Malta advertisers should use permanent suppression lists to cut wasted spend in a 400,000-person market.Wed, 02 Sep 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-language-targeting-malta-2026/https://www.stephenellul.co/insights/google-ads-language-targeting-malta-2026/Google is switching off campaign-level language targeting in late September 2026. In a bilingual market like Malta, that setting was doing more work than most advertisers realised - here is exactly what to audit before it disappears.Tue, 01 Sep 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-placement-controls-malta-2026/https://www.stephenellul.co/insights/meta-ads-placement-controls-malta-2026/Meta is stripping placement, platform, device and OS exclusions out of ad sets, and Messenger Stories is retired on 27 August 2026. Here is what changes, what replaces it, and the seven-step action plan Malta advertisers should run now.Thu, 27 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/microsoft-copilot-ads-malta-2026/https://www.stephenellul.co/insights/microsoft-copilot-ads-malta-2026/Your Microsoft Ads are already serving inside AI chat responses in Malta - and you cannot opt out. Here is how Copilot ads work, which formats qualify, and a 60-day test plan.Wed, 26 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ask-advisor-malta-2026/https://www.stephenellul.co/insights/google-ask-advisor-malta-2026/Google's Gemini-powered Ask Advisor turns Google Ads into an agent that can build and change campaigns. Here's what that actually means for Malta advertisers in 2026, and the account work to do before rollout completes.Tue, 25 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/connected-tv-advertising-malta-2026/https://www.stephenellul.co/insights/connected-tv-advertising-malta-2026/CTV advertising in Malta went from theoretical to practical in 2026. Which platforms actually reach Maltese households, what a realistic test budget looks like, and how to measure a channel with no clicks.Mon, 24 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-ai-video-resizing-malta-2026/https://www.stephenellul.co/insights/google-ads-ai-video-resizing-malta-2026/Google began reframing existing Performance Max video assets with generative AI on 17 August 2026, and the opt-out window closes on 4 September. Here is what the change actually does, and which Malta advertisers should switch it off.Sat, 22 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/ad-copy-frameworks-that-convert-2026/https://www.stephenellul.co/insights/ad-copy-frameworks-that-convert-2026/Great ad copy isn't creative genius. It's structured persuasion. These 5 frameworks turn blank pages into high-converting ads.Sat, 16 May 2026 00:00:00 GMThttps://www.stephenellul.co/insights/ai-marketing-tools-small-business-2026/https://www.stephenellul.co/insights/ai-marketing-tools-small-business-2026/AI is no longer a nice-to-have for small business marketing. These are the tools that actually move the needle in 2026.Thu, 14 May 2026 00:00:00 GMThttps://www.stephenellul.co/insights/b2b-appointment-setting-malta/https://www.stephenellul.co/insights/b2b-appointment-setting-malta/Malta businesses buy appointment setting as a person: a caller, a VA, an offshore SDR. The ones that win buy a system they own. Here is the difference, and the maths behind it.Fri, 21 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/b2b-marketing-malta/https://www.stephenellul.co/insights/b2b-marketing-malta/B2B marketing in Malta is a different game. Everyone knows everyone, cold outreach backfires, and word of mouth dominates. Here is what actually works for B2B growth in Malta.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/bajada-new-energy-lead-generation-meta-ads-case-study/https://www.stephenellul.co/insights/bajada-new-energy-lead-generation-meta-ads-case-study/How I generated 70 qualified leads in 30 days for a Malta energy company by rebuilding their Meta Ads targeting and creative strategy from scratch.Sat, 04 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/boosting-vs-facebook-ads/https://www.stephenellul.co/insights/boosting-vs-facebook-ads/Boosting a post and running a Facebook ad through Ads Manager are fundamentally different. Here is what you actually lose when you choose the Boost button.Sat, 21 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/case-study-liquigas-meta-ads/https://www.stephenellul.co/insights/case-study-liquigas-meta-ads/How Growth Bully drove 1,840 online sales at €2.79 each for Liquigas, one of Malta's leading energy brands: the strategy, the creative approach, and the lessons for other brands.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/chatgpt-ads-malta-2026/https://www.stephenellul.co/insights/chatgpt-ads-malta-2026/OpenAI switched on ChatGPT advertising in February 2026 and dropped the minimum spend in May. Here's how the new channel works, what it costs, and the five moves Malta businesses should make before the EU rollout.Fri, 17 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/click-to-whatsapp-ads-malta-2026/https://www.stephenellul.co/insights/click-to-whatsapp-ads-malta-2026/Meta's 2026 lead-optimisation update makes click-to-WhatsApp ads one of the most cost-effective lead generation channels for Malta businesses. Here's how to capture and convert leads on WhatsApp, and the new features that cut cost per lead by 24%.Tue, 09 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/complete-guide-meta-ads-business-growth/https://www.stephenellul.co/insights/complete-guide-meta-ads-business-growth/Everything you need to know about using Meta ads to grow your business in 2026, from campaign structure and creative strategy to budgeting, scaling, and measuring real ROI.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/facebook-ads-for-restaurants/https://www.stephenellul.co/insights/facebook-ads-for-restaurants/How to run Meta Ads for your restaurant: campaign objectives, local targeting, creative that converts, and how to measure results properly.Thu, 05 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/email-marketing-malta/https://www.stephenellul.co/insights/email-marketing-malta/Email marketing is the most underused channel in Malta. Most businesses have a list and do nothing with it. Here is how to turn that list into a consistent source of leads and revenue.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/ecommerce-marketing-malta/https://www.stephenellul.co/insights/ecommerce-marketing-malta/Running an e-commerce business in Malta comes with unique challenges: small audience, high delivery costs, and competition from international giants. Here is how to win anyway.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/electrofix-renewable-energy-meta-ads-lead-gen-case-study/https://www.stephenellul.co/insights/electrofix-renewable-energy-meta-ads-lead-gen-case-study/How I generated 1.2M impressions, a 4.5% PPC CTR, and a 9.5% landing page conversion rate for a renewable energy company using a 4-stage Meta campaign, PPC, and SEO-optimised content.Sat, 04 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/facebook-ads-not-converting/https://www.stephenellul.co/insights/facebook-ads-not-converting/If your Facebook Ads are generating clicks but no conversions, here are the 12 most common causes and exactly how to fix them.Tue, 03 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/digital-marketing-malta-guide/https://www.stephenellul.co/insights/digital-marketing-malta-guide/A practitioner’s view of digital marketing in Malta in 2026: what channels deliver results, what is overrated, and what Malta businesses get wrong most often.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/gen-z-marketing-playbook-2026/https://www.stephenellul.co/insights/gen-z-marketing-playbook-2026/A comprehensive playbook for marketing to Gen-Z in 2026: covering platform strategy, content formats, creator partnerships, community building, and the metrics that actually matter with younger audiences.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/gen-z-brand-strategy-agencies-wrong/https://www.stephenellul.co/insights/gen-z-brand-strategy-agencies-wrong/Most agencies apply Millennial-era playbooks to Gen-Z audiences and wonder why campaigns underperform. Here's what actually works when marketing to the most ad-savvy generation in history.Tue, 24 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-ai-overviews-malta-2026/https://www.stephenellul.co/insights/google-ads-ai-overviews-malta-2026/Ads now appear inside Google's AI Overviews and AI Mode. Here's what the shift means for Maltese advertisers in 2026 and how to position your Google Ads account to win these new placements before competitors do.Fri, 19 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-for-local-business/https://www.stephenellul.co/insights/google-ads-for-local-business/Everything local businesses need to know about Google Ads: campaign types, targeting, budgets, and when it works better than Meta.Sat, 07 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-promotion-mode-malta-2026/https://www.stephenellul.co/insights/google-ads-promotion-mode-malta-2026/Google's new Promotion Mode lets Malta businesses schedule a temporary, self-closing boost to bids and budget for peak-season events. Here's how to use it in 2026.Thu, 02 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-malta/https://www.stephenellul.co/insights/google-ads-malta/Most Malta businesses running Google Ads are wasting budget. Here is what strong campaign management actually looks like, and how to know if yours is falling short.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-smart-bidding-exploration-malta-2026/https://www.stephenellul.co/insights/google-ads-smart-bidding-exploration-malta-2026/Smart Bidding Exploration expanded to feed-free Performance Max in June 2026. Here's how the ROAS tolerance band works and how Malta advertisers should use it.Tue, 30 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/google-ads-target-cpa-change-malta-2026/https://www.stephenellul.co/insights/google-ads-target-cpa-change-malta-2026/From 17 August 2026, Google Ads will enforce your exact Target CPA and Target ROAS on budget-limited campaigns instead of beating them. Here's why Maltese accounts are hit hardest and the exact steps to protect your efficiency before the deadline.Wed, 05 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/growth-marketing-framework/https://www.stephenellul.co/insights/growth-marketing-framework/The five-phase framework behind every client engagement at Growth Bully: Discovery, Strategy, Execution, Measurement, and Optimisation.Tue, 24 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/how-much-do-facebook-ads-cost-malta-guide/https://www.stephenellul.co/insights/how-much-do-facebook-ads-cost-malta-guide/Real Facebook Ads pricing data for 2026 with CPC, CPM, CPA benchmarks by industry, plus a practical budget framework for Malta businesses.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/growth-marketing-vs-digital-marketing/https://www.stephenellul.co/insights/growth-marketing-vs-digital-marketing/Growth marketing and digital marketing are not the same thing. Here is what actually separates them and why it matters for how you spend your budget.Tue, 10 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/growth-marketing-malta-definitive-guide/https://www.stephenellul.co/insights/growth-marketing-malta-definitive-guide/Everything you need to know about growth marketing in Malta: the unique dynamics of the Maltese market, which channels work best, how to find the right agency, and why Malta is becoming a hub for performance marketing talent.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/how-much-spend-meta-ads-budget-guide/https://www.stephenellul.co/insights/how-much-spend-meta-ads-budget-guide/Most businesses should start with €1,000–3,000/month on Meta Ads to gather enough data. Here's a complete budget guide for 2026.Fri, 03 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/how-to-choose-marketing-agency-malta/https://www.stephenellul.co/insights/how-to-choose-marketing-agency-malta/Malta has dozens of marketing agencies, but most won't deliver the results you need. Here's how to evaluate agencies properly, the red flags to watch for, and what to expect from a good growth marketing partnership.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/how-to-hire-marketing-consultant-malta/https://www.stephenellul.co/insights/how-to-hire-marketing-consultant-malta/Most Malta businesses hire the wrong marketing consultant for the wrong reasons. Here's what actually matters, what red flags to watch for, and how to make the right call.Sat, 04 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/how-to-measure-marketing-roi/https://www.stephenellul.co/insights/how-to-measure-marketing-roi/Most businesses measure the wrong things. Here are the formulas, frameworks, and metrics you need to measure marketing ROI in a way that actually informs decisions.Thu, 12 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/how-to-scale-facebook-ads-without-killing-roas/https://www.stephenellul.co/insights/how-to-scale-facebook-ads-without-killing-roas/The exact framework used across 100+ client accounts to scale Meta Ads from $1,000 to $30,000/month without destroying profitability.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/incrementality-testing-meta-ads-malta-2026/https://www.stephenellul.co/insights/incrementality-testing-meta-ads-malta-2026/Attribution tells you where conversions were claimed. Incrementality testing tells you which conversions your ads actually caused. Here's how Malta businesses can run holdout and lift tests in 2026, even with small budgets and a single tiny geo.Fri, 07 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/instagram-post-view-reels-ads-malta-2026/https://www.stephenellul.co/insights/instagram-post-view-reels-ads-malta-2026/Instagram's post-view Reels ads rolled out to all advertisers in July 2026. Here's how the skippable, after-the-Reel placement works and how Malta businesses can use it before competitors catch on.Wed, 22 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/instagram-reels-ads-strategy-2026/https://www.stephenellul.co/insights/instagram-reels-ads-strategy-2026/Instagram Reels now accounts for over 50% of time spent on the platform. Here's how to build a Reels Ads strategy that actually converts.Wed, 13 May 2026 00:00:00 GMThttps://www.stephenellul.co/insights/lead-generation-malta/https://www.stephenellul.co/insights/lead-generation-malta/Lead generation in Malta is harder than it looks. Small market, everyone knows everyone, and cold outreach falls flat. Here is what actually works to fill a B2B pipeline in 2026.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/instagram-shoppable-reels-malta-2026/https://www.stephenellul.co/insights/instagram-shoppable-reels-malta-2026/How Malta e-commerce brands turn Instagram shoppable Reels into sales in 2026: catalog setup, creative volume, and an Advantage+ scaling playbook.Mon, 29 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/marketing-agency-pricing-malta-2026/https://www.stephenellul.co/insights/marketing-agency-pricing-malta-2026/Honest breakdown of agency pricing in Malta for 2026: retainer ranges, project costs, percentage models, and what actually drives the price.Sat, 14 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/malta-brands-meta-ads-2026/https://www.stephenellul.co/insights/malta-brands-meta-ads-2026/Malta's top brands are shifting budgets to Meta ads in 2026. Here's why Facebook and Instagram advertising is dominating the island's digital marketing landscape, and how local businesses can capitalize.Tue, 24 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/marketing-analytics-malta/https://www.stephenellul.co/insights/marketing-analytics-malta/Most Malta businesses run marketing without proper analytics. Here is a practical guide to setting up measurement that tells you what is actually driving results.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/marketing-budget-malta/https://www.stephenellul.co/insights/marketing-budget-malta/How much should a Malta business spend on marketing? A practical guide to setting and allocating your marketing budget based on your growth stage and objectives.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/marketing-consultant-malta/https://www.stephenellul.co/insights/marketing-consultant-malta/Confused about what a marketing consultant does versus an agency? Here is a clear breakdown of what to expect, when it makes sense to hire one, and what good looks like in Malta.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/marketing-consultant-vs-agency-malta/https://www.stephenellul.co/insights/marketing-consultant-vs-agency-malta/Consultant or agency? In Malta the line is blurry and the stakes are real. Here's the honest breakdown of when each makes sense, and when neither does.Sat, 04 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/marketing-costs-malta-2026/https://www.stephenellul.co/insights/marketing-costs-malta-2026/Malta marketing costs vary wildly, from €300 freelancers to €5,000+ agency retainers. Here is a no-nonsense breakdown of what you actually get at each price point in 2026.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/marketing-strategy-malta/https://www.stephenellul.co/insights/marketing-strategy-malta/A practical guide to building a marketing strategy that actually works for a Malta business in 2026, from setting objectives to choosing channels to measuring what matters.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-730-day-purchase-audiences-malta-2026/https://www.stephenellul.co/insights/meta-730-day-purchase-audiences-malta-2026/Meta raised Purchase custom audience retention from 180 to 730 days on 18 May 2026 and migrated existing audiences automatically. In a market of 560,000 people, the exclusion logic most Malta accounts inherited is now quietly deleting their best-converting segment. Here's the audit and the fix.Sat, 15 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-attribution-changes-malta-2026/https://www.stephenellul.co/insights/meta-ads-attribution-changes-malta-2026/Meta rewrote its attribution model in 2026 and reported conversions fell 15–40% overnight. Here is what changed, why your numbers look different, and how Malta advertisers should respond without cutting campaigns that are actually working.Sat, 06 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-account-audit-checklist/https://www.stephenellul.co/insights/meta-ads-account-audit-checklist/Run a full Meta Ads account audit with this 30-point checklist. Covers campaign structure, creative, targeting, pixel health, and attribution, step by step.Fri, 03 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-audience-targeting-2026/https://www.stephenellul.co/insights/meta-ads-audience-targeting-2026/Targeting strategies that actually work in 2026: broad audiences, lookalikes, custom audiences, and why creative is now the primary targeting mechanism.Tue, 17 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-consultant-malta/https://www.stephenellul.co/insights/meta-ads-consultant-malta/Not all Meta Ads consultants in Malta are equal. Here's exactly what a specialist does, what results you should realistically expect, and how to choose the right one.Sat, 04 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-cost-per-lead-benchmarks/https://www.stephenellul.co/insights/meta-ads-cost-per-lead-benchmarks/Industry CPL benchmarks for Facebook Ads in 2026, plus the exact formula to calculate your own target cost per lead from your business unit economics.Thu, 26 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-creative-testing-framework/https://www.stephenellul.co/insights/meta-ads-creative-testing-framework/A systematic framework for testing Meta ad creatives: how to structure tests, read results, iterate on winners, and build a creative pipeline that keeps your campaigns profitable.Sat, 28 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-location-fees-malta-2026/https://www.stephenellul.co/insights/meta-ads-location-fees-malta-2026/Meta's new location fees went live on 1 July 2026. Here's what Maltese advertisers targeting Italy, France, Spain and the UK now pay, and how to protect ROAS.Sat, 04 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ads-roas-benchmarks-2026-a923e/https://www.stephenellul.co/insights/meta-ads-roas-benchmarks-2026-a923e/A good ROAS for Meta Ads is typically 3x–5x for e-commerce, but varies significantly by industry and margin. Here's the full breakdown.Fri, 03 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-advantage-plus-campaigns-guide/https://www.stephenellul.co/insights/meta-advantage-plus-campaigns-guide/Everything you need to know about Meta Advantage+ campaigns: how ASC works, when to use it vs standard campaigns, full setup guide, and common mistakes.Thu, 19 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ai-ad-disclosure-malta-2026/https://www.stephenellul.co/insights/meta-ai-ad-disclosure-malta-2026/Meta now enforces mandatory AI disclosure for advertisers globally. Here is what triggers an AI-generated label, the penalties for skipping it, and the exact workflow Malta advertisers should use to stay compliant in 2026.Wed, 01 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-advantage-plus-leads-malta-2026/https://www.stephenellul.co/insights/meta-advantage-plus-leads-malta-2026/Meta Advantage+ leads campaigns bring AI-first lead generation to Malta in 2026. Here's how to cut cost per quality lead, fix your tracking, and avoid the mistakes draining local ad budgets.Fri, 05 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ai-ad-translation-malta-2026/https://www.stephenellul.co/insights/meta-ai-ad-translation-malta-2026/Meta's Cannes Lions 2026 update brings AI ad translation and video voiceovers in 11 new languages. Here's how Malta businesses can use multilingual Meta ads to reach tourists, expats and cross-border customers.Thu, 06 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ai-business-assistant-malta-2026/https://www.stephenellul.co/insights/meta-ai-business-assistant-malta-2026/Meta's AI Business Assistant is now free for every advertiser in Malta. Here's how to use it in 2026, and the moments you should ignore it.Mon, 22 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-ai-rewriting-ad-image-text-malta-2026/https://www.stephenellul.co/insights/meta-ai-rewriting-ad-image-text-malta-2026/Meta's Advantage+ AI now rewrites the headline text baked into your ad images, on by default. Here's what changed in July 2026, why it matters for Malta advertisers, and how to keep control of your brand.Wed, 12 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-image-to-video-ads-malta-2026/https://www.stephenellul.co/insights/meta-image-to-video-ads-malta-2026/Meta's new Image-to-Video tool turns the product photos you already own into scroll-stopping video ads, automatically. Here is how Malta businesses can use it in 2026 to cut production costs, beat ad fatigue, and lower cost per lead.Mon, 06 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-lead-ads-appointment-booking-malta-2026/https://www.stephenellul.co/insights/meta-lead-ads-appointment-booking-malta-2026/Meta has launched embedded appointment booking for Lead Ads, letting prospects book a time slot right after submitting an Instant Form. Here's what it means for Malta's service businesses and how to set it up before your competitors do.Tue, 21 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-lead-form-verification-malta-2026/https://www.stephenellul.co/insights/meta-lead-form-verification-malta-2026/Meta lead form verification cuts fake and mistyped submissions using SMS, work email, and address checks. Here's how Malta businesses use it to boost lead quality in 2026.Wed, 24 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-live-video-ads-malta-2026/https://www.stephenellul.co/insights/meta-live-video-ads-malta-2026/Meta is turning livestreams into ad units, Live Video Ads are rolling out globally on Facebook and arriving on Instagram. Here's how Malta brands can use live shopping to convert 9–30% of viewers before competitors catch on.Sat, 18 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-muse-image-ads-malta-2026/https://www.stephenellul.co/insights/meta-muse-image-ads-malta-2026/Meta's new Muse Image model from Superintelligence Labs now powers Advantage+ image variations, rolling out to all advertisers across Q3 2026. Here's what it does, why your old creative tests are stale, and the 5-step playbook Malta advertisers should run before the rollout completes.Thu, 30 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-off-platform-data-malta-2026/https://www.stephenellul.co/insights/meta-off-platform-data-malta-2026/Meta is removing the 'Your activity off Meta technologies' opt-out from July 2026 - but the EU, including Malta, is excluded. Here's what changes for Maltese advertisers locally and in export markets.Thu, 16 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-partnership-ads-malta-2026/https://www.stephenellul.co/insights/meta-partnership-ads-malta-2026/Meta's 2026 Partnership Ads Hub upgrade and global Creator Marketplace expansion finally make creator-powered campaigns accessible to Maltese brands. Here's how to use them to cut CPAs by 19%.Tue, 28 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-push-delivery-ad-malta-2026/https://www.stephenellul.co/insights/meta-push-delivery-ad-malta-2026/Meta's new Push Delivery to This Ad feature, rolled out in July 2026, finally lets advertisers force spend on new creative. Here's how it works, when to use it, and why it matters even more for advertisers in Malta's small, fast-fatiguing market.Tue, 21 Jul 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-reels-trending-ads-malta-2026/https://www.stephenellul.co/insights/meta-reels-trending-ads-malta-2026/Meta has expanded Reels trending ads with content lineups tied to Fashion Week, F1, Black Friday and NFL, plus new Travel, Business and Finance categories. Here's what the format actually does, what Meta claims about performance, and which Malta advertisers should test it.Mon, 17 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/micro-influencer-marketing-malta-2026/https://www.stephenellul.co/insights/micro-influencer-marketing-malta-2026/Forget celebrity endorsements. In Malta's tight-knit market, micro-influencers deliver 3-5x better engagement rates at a fraction of the cost.Sat, 16 May 2026 00:00:00 GMThttps://www.stephenellul.co/insights/niumee-skincare-meta-ads-roas-case-study/https://www.stephenellul.co/insights/niumee-skincare-meta-ads-roas-case-study/How I achieved a 26.86 ROAS and €0.04 average cost per click for a Maltese skincare brand using a 4-stage Meta Ads funnel, audience segmentation, and Black Friday timing.Sat, 04 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/paid-media-budget-allocation-guide-2026/https://www.stephenellul.co/insights/paid-media-budget-allocation-guide-2026/Where should your next euro of ad spend go? Here's a data-driven framework for allocating paid media budgets in 2026.Sun, 17 May 2026 00:00:00 GMThttps://www.stephenellul.co/insights/retargeting-strategy-guide-malta-2026/https://www.stephenellul.co/insights/retargeting-strategy-guide-malta-2026/97% of website visitors leave without converting. Retargeting is how you bring them back, but most businesses do it wrong.Fri, 15 May 2026 00:00:00 GMThttps://www.stephenellul.co/insights/scale-ecommerce-meta-ads-lessons/https://www.stephenellul.co/insights/scale-ecommerce-meta-ads-lessons/Managing six-figure monthly Meta ad budgets across e-commerce brands teaches you things that theory never will. Here are the hard-won lessons on scaling Facebook and Instagram ads profitably.Tue, 24 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/seo-malta/https://www.stephenellul.co/insights/seo-malta/Malta-specific SEO is underserved and underexploited. Most businesses are missing easy wins. Here is a practical guide to what SEO in Malta actually requires in 2026.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/social-media-marketing-malta/https://www.stephenellul.co/insights/social-media-marketing-malta/Most Malta businesses are posting consistently and getting nowhere on social media. Here is what actually builds an audience and drives results in the Maltese market.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/stephen-ellul-growth-bully-playbook/https://www.stephenellul.co/insights/stephen-ellul-growth-bully-playbook/From running his first Facebook ad to building one of Malta's most results-driven growth agencies, Stephen Ellul shares the playbook behind Growth Bully's approach to performance marketing.Tue, 24 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/stephen-ellul-marketing-consultant-malta/https://www.stephenellul.co/insights/stephen-ellul-marketing-consultant-malta/What does it look like to work with a growth marketing consultant in Malta? Here's how I work, what I do, and the results I've built for brands across Malta and beyond.Sat, 04 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/threads-ads-malta-2026/https://www.stephenellul.co/insights/threads-ads-malta-2026/Meta switched on Threads ads globally in January 2026, opening its 400M-user text network to Maltese advertisers at CPMs 30-40% below Instagram. Here is how to test them in 2026.Wed, 17 Jun 2026 00:00:00 GMThttps://www.stephenellul.co/insights/tiktok-ads-vs-meta-ads-2026/https://www.stephenellul.co/insights/tiktok-ads-vs-meta-ads-2026/TikTok is cheaper per impression, but Meta converts harder. Here is how to decide where your ad budget should go in 2026, with real data and a practical framework.Wed, 13 May 2026 00:00:00 GMThttps://www.stephenellul.co/insights/tiktok-marketing-malta/https://www.stephenellul.co/insights/tiktok-marketing-malta/TikTok is growing fast in Malta, but is it the right channel for your business? An honest assessment of TikTok marketing for Maltese brands in 2026.Thu, 16 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/what-does-digital-marketing-agency-do/https://www.stephenellul.co/insights/what-does-digital-marketing-agency-do/Most people have no idea what they're actually buying when they hire a marketing agency. Here's the honest, practitioner's breakdown of what happens inside one.Fri, 03 Apr 2026 00:00:00 GMThttps://www.stephenellul.co/insights/what-does-marketing-agency-do/https://www.stephenellul.co/insights/what-does-marketing-agency-do/The honest answer to what agencies actually do, how the process works, and what to expect if you hire one, including when it is the wrong move.Thu, 26 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/when-to-hire-marketing-agency/https://www.stephenellul.co/insights/when-to-hire-marketing-agency/The honest answer to when hiring a marketing agency makes sense, including the situations where it is the wrong move, from someone who runs one.Fri, 27 Mar 2026 00:00:00 GMThttps://www.stephenellul.co/insights/whatsapp-status-ads-malta-2026/https://www.stephenellul.co/insights/whatsapp-status-ads-malta-2026/Meta's centralized campaigns now let you run ads inside WhatsApp's Updates tab from Ads Manager. Here's why Malta businesses should test the placement now: setup, costs, creative specs, and a local playbook.Tue, 11 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/youtube-shorts-ads-malta-2026/https://www.stephenellul.co/insights/youtube-shorts-ads-malta-2026/Google's August 2026 update brings comments on Shorts ads, mobile web delivery, and creator links, just in time for Q4. Here's how Maltese businesses can use YouTube Shorts ads to reach audiences their competitors are ignoring.Tue, 04 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-creator-marketing-hub-malta-2026/https://www.stephenellul.co/insights/meta-creator-marketing-hub-malta-2026/Meta is merging Creator Marketplace and the Partnership Ads Hub into a single Creator Marketing Hub, adding Facebook creators for the first time. Here is what the change means for Maltese advertisers fighting creative fatigue in a small market.Wed, 19 Aug 2026 00:00:00 GMThttps://www.stephenellul.co/insights/meta-media-views-metrics-malta-2026/https://www.stephenellul.co/insights/meta-media-views-metrics-malta-2026/Meta retired reach and impressions in June 2026 and replaced them with Media Views and Media Viewers. Here is why your reported numbers look lower, what actually changed, and the re-baselining checklist Malta advertisers should run this month.Wed, 29 Jul 2026 00:00:00 GMT