30 checks before you spend another euro.

The health check I run on every new Meta ads account before touching a campaign. Go through it in an afternoon and you will know where the money leaks.

What's inside.

Tracking

Pixel, Conversions API and the events that tell Meta who actually buys.

Campaign setup

Structure, budgets and audiences that let the algorithm learn instead of guess.

Creative

What the ads say, who they speak to, and how often they need replacing.

Forms and follow-up

The questions that keep out people who can't buy, and how fast someone calls back.