I put decision makers in your calendar.

I'm Stephen Ellul. I run the ads, the follow-up and the sales system that turn strangers into booked calls for established businesses in Malta and the UK. I build my own companies with the same playbook.

Book a growth call Get the Meta ads checklist

Growth Bully est. 2021, San Gwann
Clients stay 2.9 years
I review every deliverable

Seen at Lovin MaltaMaltaCEOsMalta Tech WeekTech.mtJCI Malta

Brands I have grown through Growth Bully

01Why calendars stay empty

More leads won't fix it. The right person on the call will.

Three things I hear on almost every first call with an established business.

1
The leads come in. Nobody calls them in time.
By the time someone rings back, the buyer has booked with whoever answered first.
2
The person who books cannot say yes.
You give the hour, then wait on a partner or a board you never met.
3
The ad report looks great. The bank doesn't.
Clicks and cheap leads get reported. Sales don't get counted.

What I build instead: the Decision Maker Pipeline™

Video Architecture Engine: Ads written in your buyers' own words, starting with images, so nobody has to film on day one.
META Engine: Facebook and Instagram campaigns aimed at the owners and directors who sign.
CRM Engine: Every enquiry called, messaged and followed up within minutes, then booked into your calendar.

See how the pipeline works

02Results, by client

Counted in the client's own CRM, not in an ad dashboard.

Five clients, one line each. Every figure is a unit cost or a tracked sale, and the client is named next to it.

Bajada New EnergyEnergy, Malta

€1.5M+ in salesin one year¹

77 sales tracked to our ads in their own CRM. 3,268 leads at €6.02, about half the €12.50 the account paid before.

Nov 2025 to Oct 2026

LiquigasEnergy, Malta

1,840 salesonline, at €2.79 each

Every sale a completed online order.

NJA Trading

6.14xreturn on ad spend

Paid grew from 22% to 73% of orders.

Digital Brain

20 callsbooked sales calls, first month

€74 a call.

First month

Da Vinci HealthHealthcare, Malta

22+ bookingsconfirmed screening bookings

Confirmed by the clinic within the first week of the ads.

First 7 days

1 Bajada New Energy, Nov 2025 to Oct 2026. Ad spend is never published; every figure above is a sales result or a unit cost.

Three companies. One playbook.

Every venture is a test lab. If I recommend something to a client, I have already run it live with my own budget.

Walking a team through the playbook.

Growth Bully Founder & CEO, since 2021

The ads and sales system behind the results on this page.

Visit site

Mamori Co-owner, nutrition tech

Tells you in seconds whether a food product fits your health needs.

Over 2,000 people scanned 70,000+ products in the first two months. Social Impact Award, Startup Festival 2025.

Visit site

Breezflo Founder, sales tech

Outbound that runs itself for sales teams, so the pipeline fills while they sell.

In build

03Work with me

Three ways in. Pick the one that matches your problem.

Grow your pipeline

The Decision Maker Pipeline™: ads, follow-up and booking, built and run for you, so the people who can say yes land in your calendar.

See how it works

The guarantee 15 booked calls with decision makers within 90 days of your ads going live, or we work free until you have them.

Boards & advisory

Non-executive and advisory seats in established businesses where growth, sales or marketing is the board-level problem.

Start a conversation

Writing & video

What is working in Meta and Google ads right now, from accounts I run every week.

Read the latest

Case study

Bajada New Energy: every sale counted in their own CRM.

€1.5M+in sales in one year

An energy company. Meta campaigns rebuilt around one job: put qualified buyers in front of the sales team. Leads came in at €6.02, about half what the account paid before, and 77 sales were tracked to the ads in their own CRM.

Sector EnergyPeriod Nov 2025 to Oct 2026Channel Meta ads

We've been working with Growth Bully for the past two years and they've become a strategic partner for all of our digital campaigns. Great client follow-up, quick understanding of what we need, and easy conversation throughout. Really recommend their services.

Liquigas Malta2-year client

04The story so far

From a spare room to the stage.

No big agency behind it. A desk, a camera and clients who stayed. Six moments, 2020 to 2025.

2020The spare roomFirst week of lockdown. A desk in St Julian’s, two screens and a red hoodie.
2021The yellow wallOne light and a camera on a tripod. My first videos, shot in San Gwann.
2021The first officeGrowth Bully moves into Msida. Empty desks and flat-pack boxes.
2022No desk neededWorking from the office floor. The clients came first; the furniture could wait.
2023JCI MaltaOn stage at the TOYP awards night.
2025Startup FestivalMamori wins the Social Impact Award.

Now

Growth Bully, Mamori and Breezflo. Founder-led: I review every deliverable that leaves Growth Bully, and clients stay 2.9 years on average. Open to non-executive and advisory seats where growth is the question on the table.

The full story

Most read.

All articles

@stevegoesdigitalShort videos on what is working in paid ads this week.

Also on TikTok and LinkedIn.

Fit check

Is the pipeline a fit?

Four questions, tap yes or no. Nothing is sent anywhere.

01
Is the business already selling, with customers paying today?
02
Is there someone who takes the sales calls and closes?
03
Are you selling in Malta or the UK?
04
Can the ads be paid from your own revenue, not a grant or loan?

Answer all four to see where you stand.

Book 30 minutes.

I'll look at where your leads come from today and tell you straight whether I can help.

Book a growth call Or start with a growth audit